Preterm Launches Advertising Campaign to Set the Record Straight

Largest reproductive health clinic seeks to inform patients that care is available, despite politically motivated efforts to limit access.

CLEVELAND, OHIO – Preterm, an independent, nonprofit abortion and reproductive health clinic in Cleveland, launched a digital advertising campaign this week to inform prospective patients and all Ohioans that despite recent attacks on reproductive rights, abortion is still safe, legal, and available in the state. The ad campaign comes during a critical week as the Ohio legislature considers a bill that would force doctors to provide potentially unsafe information to patients about an untested and unproven process to reverse a medication abortion. Additionally, it follows a decision by a federal judge blocking a law that would have banned abortions after six weeks from going into effect.

The central theme of the campaign “We’re here to stay” highlights that despite restrictions and ongoing efforts from anti-abortion politicians in Ohio to ban critical healthcare services, abortion providers are resilient and continue to provide care to all who need it. Advertising will run on Facebook and Pandora through late October.

“Preterm is committed to continue providing outstanding and accessible abortion and sexual health care to everyone in our community,” said Chrisse France, Executive Director of Preterm. “At a time when politicians attack abortion access, and some even push to outright ban it, our ad campaign is crucial to inform those most in need. Our goal is for any Ohioan in need of our services, whether it is abortion care or other form of reproductive wellness care, to know we are still here and ready to serve. Preterm is not going anywhere.”

Preterm, is Ohio’s largest abortion provider and a vocal advocate for reproductive health, rights, and justice. The recently released 2019 Local Reproductive Freedom Index, which evaluates reproductive health, rights, and justice policies of U.S. cities, found that Columbus and Cleveland, Ohio are both a national and regional leader within an anti-choice state.

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